TrueHoop Presents: You won’t believe how Nike lost Steph


Ethan Sherwood Strauss tells the never-before-told story of the worst endorsement pitch ever that led to Stephen Curry leaving Nike for Under Armour.

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Stephen Curry has been the talk of the NBA this season. He is the talk of the basketball court along with helping his team make history by winning 73 games in a season. I’m sure Nike has to regret not being able to resign him to a long term contract. Now, under Armour is reaping the benefits of having his name on their sneakers.

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